Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. Register and watch The MarTech Conference here. Get MarTech!

Retargeting 96

Retargeting Control Group MarTech Food 96

Martech

JUNE 30, 2022

This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. The post Native video tops social media in brand awareness study appeared first on MarTech. Source: Kantar Context Lab/Taboola. 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad.

Brand Awareness 91

Brand Awareness Media Video Ads Control Group 91

Martech Series

JANUARY 19, 2023

An at-home panel of 1,316 viewers was divided into randomized exposed and control groups, who watched content of their choice interspersed with streaming-specific advertising and traditional advertising. The research involved multiple brands representing different verticals, including T-Mobile and Subaru.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Martech

MAY 12, 2022

Set up a control group. Did the test group show a lift over the control group? Download MarTech’s email marketing periodic table. Take the 2022 MarTech Replacement Survey today! The post Using search and email to recognize customer intent appeared first on MarTech. Tweak the copy.

Control Group 98

Control Group MarTech Marketing Conversion 98

Martech

JANUARY 3, 2023

Plan ROI measurement from the beginning, including control group management. Plan your ROI measurement needs for use cases and overall CDP investment from the beginning to ensure you have the right control groups and testing methodology in place. Get MarTech! Considerations. Metric/KPI frameworks. In your inbox.

ROI 89

ROI Control Group Audience Cookies 89

Martech

MARCH 6, 2024

We set up our control and variant and established a study period and success metrics The control was the current frequency schedule which sent two campaigns a month. We ran the test for three months, generating six campaigns for the control group and 12 for the variant and took the average for each metric. In your inbox.

Conversion Rate 98

Conversion Rate Conversion Control Group Audience 98

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. The post AI-powered martech releases and news: April 18 appeared first on MarTech. As you may have guessed at this point, the blog post doesn’t exist.”

MarTech 82

MarTech Control Group Conversion Video Ads 82