Single Grain

JUNE 16, 2025

Cookieless retargeting strategies come with both challenges and opportunities. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work. Advertisers should use these cookieless retargeting strategies simultaneously for the best results.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

APRIL 17, 2025

Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences. But what if this approach has the exact opposite effect? Consider the following: Branded search. Performance Max campaigns in Google.

Retargeting 100

Retargeting Non-Profit ROI Conversion 100

Single Grain

APRIL 27, 2025

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. View-through attribution : Account for impressions that influenced conversions even without clicks. Heres how you can retarget your users to benefit your bottom line.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. Plan ROI measurement from the beginning, including control group management. Considerations.

ROI 102

ROI Control Group Audience Cookies 102

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Households showed a 10% increase in purchasing Silk products compared to the control group. Convince and Convert ) Consumers trust the advice of influencers 61% of the time.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn.

Advertising 69

Advertising Marketing Fashion Agency 69