Martech

JUNE 29, 2023

Use targeting to boost experience and measure results In addition to improvements in the experience, targeting and retargeting your customers with digital ads can help keep them on the path to purchase. Here are two scenarios where customers were retargeted on Facebook, away from the brand’s digital channels.

Retargeting 103

Retargeting Control Group MarTech Food 103

Martech

JANUARY 3, 2023

First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. Plan ROI measurement from the beginning, including control group management. Activating first-party audiences in media is the most direct path to value for CPGs. Considerations. Get MarTech!

ROI 93

ROI Control Group Audience Cookies 93

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.

Advertising 67

Advertising Marketing Fashion Entertainment 67

Single Grain

JUNE 13, 2023

Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group. Social Shepherd ) 50.7% This percentage is up from 76% in 2016.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102