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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

Media 59
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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. Since then, Learning A-Z has achieved a 5.47

ROI 98
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TV Advertising Campaigns: How Television Marketing Works (2024)

MNTN

The aim is to create an ad that not only grabs attention but also communicates the brand’s message effectively. For example, MNTN Performance TV leverages countless third-party audiences from the Oracle Data Cloud, as well as enabling you to retarget website visitors with Connected TV ads.

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The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025

Single Grain

With this strategy, you can: Retarget viewers who engage with your content. ” Retarget those viewers with relevant offers, such as booking a free call or exploring premium services. Here are some examples of metrics to track: Cost per Acquisition (CPA): Measure the cost of acquiring a customer through paid ads.

Agency 52
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TV Advertising Campaigns: How Television Marketing Works (2025)

MNTN

The aim is to create an ad that not only grabs attention but also communicates the brand’s message effectively. For example, MNTN Performance TV enables you to retarget website visitors with Connected TV ads. Creating the Advert : With a clear campaign plan, the creative process begins.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Choose Channels: Select the most appropriate marketing channels and platforms based on your audience’s preferred communication methods and your objectives, allowing you to reach potential customers where they are most active. Retargeting Ads: Reach out to users who have shown interest by visiting your website or specific product pages.

Marketing 105
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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. This form of smart advertising is great for creating retargeting ads and highly personalized ads. Cost per Acquisition (CPA). Let’s take a look at how to develop a strong performance marketing strategy.