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Programmatic Advertising 101: Setting Campaign Goals and KPIs

Basis

To communicate a message, such as brand history, key differentials, or a new product or program. Because the client’s focus is on reach and communication, not efficiency. Cost-per-landing page visit (CPLPV) or cost-per-click (CPC) are best suited to measure this. Drive consumers to specific landing pages within a website.

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The Prevention of Ad Fraud

YieldBird

For many advertisers, the channel is one of the most important ways of communicating with users. Have a Sensible CPC Another move you can employ for click fraud prevention is to have a reasonable cost per click. We hate to say it but a low CPC usually gets low traffic quality, which, in turn, is far more susceptible to click fraud.

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Affiliate Media Buy case study How to deal with very large scale networks

Lemonads

He had everything we were needing from ultra fast redirections to S2S communications and templates for lemonads as well as Outbrain. The setup itself The first thing we wanted to do was setting up the communication between the three important poles of our campaigns : the traffic source, the tracker, and the network.

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The Prevention of Ad Fraud

YieldBird

For many advertisers, the channel is one of the most important ways of communicating with users. Have a Sensible CPC Another move you can employ for click fraud prevention is to have a reasonable cost per click. We hate to say it but a low CPC usually gets low traffic quality, which, in turn, is far more susceptible to click fraud.

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Identifying the Best Traffic Sources: Adcash Review

Lemonads

Adcash’s account managers are multilingual, with representatives able to communicate in Spanish, Italian, English, Chinese, Russian and more. CPA Target While automatic bidding tools can save marketers a lot of time, many question their efficiency. To address this uncertainty once and for all, Adcash developed CPA Target.

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Paid advertising: Tips to boost qualified leads and reduce costs

Martech

Step 2: Leave more budget at the end of the month Cost-per-click (CPC) reduces at the end of the month, as most competitors run out of money and leave the auction. With business emails, you can also improve communication with your leads. Don’t avoid expensive CPCs, but rather pay attention to CR.

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Media Buy Case Study: How to be profitable with a $250 budget on any product.

Lemonads

Once again, it was the communication with Adcash and especially our AM that allowed us to set up a robust strategy from this point of view: The structure of the campaigns exactly reflects our willingness to test, in terms of: Formats : Push and interstitial are tested. Bidding methods : CPM, CPC, CPA Target are tested.