Programmatic Advertising 101: Setting Campaign Goals and KPIs
Basis
FEBRUARY 17, 2023
To communicate a message, such as brand history, key differentials, or a new product or program. Because the client’s focus is on reach and communication, not efficiency. Cost-per-landing page visit (CPLPV) or cost-per-click (CPC) are best suited to measure this. Drive consumers to specific landing pages within a website.
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