Remove Communications Remove CPA Remove CPC Remove Retargeting
article thumbnail

The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). There are two formats to choose from: conversation ads or message ads. Note: Just be careful if you decide to use Lookalike audiences.

CPC 105
article thumbnail

Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

You need to have a reliable understanding of who would want to buy your product in order to effectively communicate how it is useful to them. You need to keep your finger on the pulse with the cost per acquisition (CPA) associated with PPC and see how it measures up with your CLV.

ROI 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. To save money, we spread the CPC budget across multiple campaigns. Many advertising services were also very effective. But something was missing….

CPL 52
article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

What are the modes of communication? Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running retargeting campaigns based on target demographics. Creating ongoing ad copy to improve the ad quality score, resulting in lower CPC and higher profits. BPI Sports.

Agency 52
article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

This fee is called the cost per click (CPC). How often can you communicate with them? What are the modes of communication? Directives claim to achieve a 148% increase in conversion, 147% decrease in Google Ads CPA, and 457% increase in monthly paid leads for its customers. ads): Get My Free PPC Marketing Plan .

Agency 52
article thumbnail

9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. Not only that, but CPC was up by 168%.

ROI 98