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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. Video ads are the most engaging ads that deliver a short brand message across the audience. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.)

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Digital marketing theories help explain how consumers behave online and ways to effectively reach and engage them. They allow brands to engage wired-in buyers and drive growth. Understanding Digital Marketing Theories What are digital marketing theories, and why do they matter? Their purpose is to achieve branding and sales goals.

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Leveraging Customer Data Platforms to Build Market Advantage

Martech Series

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. As a result, you may interact and communicate with customers in a suitable manner.

Marketing 102
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Omnichannel Marketing: What Is It and How Does It Work?

MNTN

In the traditional marketing ecosystem, advertisers had limited opportunities and capability to measure consumer responses to content and inform future campaigns; today, marketers can measure just about everything, from views and reach to clicks and conversions.

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Digital Marketing Tactics: 10 Things that ALWAYS Work (Pt. 2)

Single Grain

In this article, we’ll discuss the marketing strategies that have stood the test of time and are still relevant today. Here’s an example of what we’ve done at Single Grain. This will extend the value you get out of pieces of content and simultaneously free you up for other things.

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How to Get the Most Out of Your Facebook Ads Audit

Single Grain

The overarching areas to consider are as follows: If you give a keen eye to each of these areas in the way we discuss here, you should have a pretty good idea as to what problem areas you might have, and what potential avenues your ad account has to grow in. Let’s go through each area of importance when conducting a Facebook Ads audit.

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What Is Marketing Attribution and How Does It Work?

MNTN

The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources. On average, it takes between five and eight marketing touch points to generate a conversion. Now, when we ask, “What is attribution in marketing?”