InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52