InMobi
MAY 11, 2021
Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).
Martech Series
JANUARY 30, 2023
Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Monsters
NOVEMBER 16, 2022
Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . As did ads.txt and Sellers.json.
Monetize More
NOVEMBER 24, 2022
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. Accidental clicks inflating a fake high click through rate.
Automatad Inc.
JANUARY 23, 2024
PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage.
Martech
MARCH 15, 2022
As users see more relevant ads, click-through rates improve, leading to a better ROI. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. The retargeting and engagement potential of such a combination can transform campaigns.
AdvertiseMint
OCTOBER 19, 2023
For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. Impressions indicate the visibility of retargeted ads. Absolutely.
Expert insights. Personalized for you.
52 
Let's personalize your content