Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Data freshness and granularity : Advertisers can check the performance of their campaigns better through DSPs.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is RPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Smart-Hub

MARCH 19, 2024

Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. Works best for Retargeting campaigns and promoting those products that require engaging visual introduction. Tracking this rate is the way to understand if the ad actually brings results.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98