Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Smart-Hub

MARCH 19, 2024

Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. Tracking this rate is the way to understand if the ad actually brings results.

ROI 64

ROI Native Advertising Ad Exchange Banner 64