Martech

MARCH 10, 2022

The influencer: Researches the different options available through the buying process (focused on best practices and vendor comparisons). The decision-maker: Usually the manager of the influencer (focused on ROI). Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data.

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

Single Grain

JULY 31, 2023

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

MNTN

FEBRUARY 13, 2025

B2B marketers are under increasing pressure to prove ROI and drive measurable results across every campaign. With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue. In what way can you address their pain points?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

Single Grain

APRIL 18, 2025

Key Highlights Exceptional LinkedIn ABM campaigns have delivered ROI improvements of 300-500% compared to traditional marketing approaches. ROI-focused approach : Creating tools that quantified the cost of inaction. Customer testimonial targeting : Showcasing similar companies that had switched platforms.

ROI 52

ROI Manufacturing Conversion Click Through Rate 52