Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. According to Emplifi’s report, median engagement rates for brands increased over Q3 results on both Instagram and Facebook. Similar to the U.S., audiences.”

CPC 87

CPC Marketing Click Through Rate Electronics 87

Flashtalking by Mediaocean

JANUARY 12, 2022

But a mixed reality social ‘world’ still feels a few steps away for the brands that will likely fund its existence. In the coming digital landscape, what might brand marketers’ roles look like and what steps can they take to ready themselves? New content, ecosystems and brand interactions will be made possible through the metaverse.

Marketing 52

Marketing Click Through Rate Banner Audience 52

AdvertiseMint

DECEMBER 1, 2023

According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. It’s highly targeted marketing powered by recent first-party data on known audiences.

Conversion 52

Conversion ROI Audience Cookies 52

Single Grain

AUGUST 28, 2023

Because that’s the whole point of this post – zero click searches and their effect on modern marketing strategies. And this poses a challenge for marketers: How are we supposed to convert leads to our brand if they can’t even engage with us on our websites? We’ll talk about all of it here. What does that mean?

Click Through Rate 52

Click Through Rate Marketing Audience Media 52

Ad Monsters

APRIL 26, 2024

In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today. Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. The fact of the matter is that users are unfazed by this legislation.

Ad Tech 96

Ad Tech Audience Click Through Rate Entertainment 96

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% UPDATED FOR 2019! of mobile users in the U.S. are mobile phone gamers.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Digiday

APRIL 26, 2023

To do that, brands and agencies consider a range of metrics, everything from watch time to impressions to click-through rates. Among the brands and agencies Digiday surveyed, watch time/view duration/average completion rate was the No. “It’s something we watch closely,” she said.

Impressions 59

Impressions Ad Targeting Audience Agency 59