Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.

Marketing 103

Marketing Real Estate A/B Testing Click Through Rate 103

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 131

Conversion Marketing Conversion Rate Audience 131

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

SEPTEMBER 26, 2019

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. One could be on “Online marketing for beginners.”

Real Estate 99

Real Estate SEO Banner A/B Testing 99

Single Grain

AUGUST 20, 2020

You can create your own questions and answers, which will appear under your link in the search results as drop-downs: FAQ schema gives you significantly more real estate on the search results pages and gives you an instant air of authority. And your click-through rate, in many cases, can more than double.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Advendio

MARCH 29, 2023

With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. Retailers can also optimize their advertising and marketing strategies by utilizing first-party data. Worldwide spending on digital retail media advertising was projected to reach 110.67

Retail 96

Retail Machine Learning Media Real Estate 96

Single Grain

MARCH 27, 2020

Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Which email subject lines had the highest open rate?

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

ROI 96

ROI Marketing Conversion Rate Conversion 96

InMobi

NOVEMBER 13, 2018

In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. percent, and it’s only 0.1

Advertising 52

Advertising Click Through Rate Cookies Banner 52

InMobi

SEPTEMBER 7, 2016

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. The power of mobile video Performance marketers are 5 times 2 more likely to acquire a high-quality user with video than with traditional banner ads.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services.

Conversion 52

Conversion Geo targeting A/B Testing Click Through Rate 52

SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

CPM 52

CPM CPA CPC Viewability 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. Almost everyone in the digital marketing industry will be familiar with what CPMs are. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates.

CPM 52

CPM Fill rate Impressions CPC 52

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. It was super detailed and he built links to it manually from September through November of 2015. How to Secure a #1 Search Result Ranking.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

DECEMBER 20, 2023

From understanding the importance of keyword research in targeting niche markets to structuring content to maximize SEO potential, this post will walk you through how to create content that resonates with both search engines and human readers alike. This approach contributed significantly to monthly search traffic.

SEO 52

SEO Food Click Through Rate Audience 52

AdvertiseMint

JANUARY 17, 2024

Case Studies and Examples of Callout Extensions Real businesses have seen big wins with callout extensions. Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. Remember to keep the text aligned with your business offering.

Ad Click 52

Ad Click Shipping Pop-Up A/B Testing 52