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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

CPMs go up, CTRs drop and conversions stall. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Email: Business email address Sign me up! Reduce form fields.

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The science behind high-performing calls to action

Martech

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Placement can also make a difference; try positioning the CTA above the fold or in a pop-up.

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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Ad Monsters

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. Its just about having the market understand what that quality is.

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Innovations in Search and Social Advertising

Basis

THE CONTEXT: These revisions come after EU regulators called Metas subscription offer a pay or consent scheme and a breach of the Digital Markets Act, saying it doesnt give users much of a choice at all between paying a monthly fee or giving more personal data to Meta for targeted advertising. and 3.3% , if not as much as 4.8%.

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Aurora Mobile Partners with 55Haitao to Help Further Penetrate Generation Z Market with Accurate User Reach

Martech Series

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it has entered into a strategic partnership with 55Haitao.com (“55Haitao”), a leading Chinese cashback shopping guide focused on helping Chinese consumers save money when buying from overseas online stores.

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Attention Marketing: 10 Tips to Acquire More Customers

Single Grain

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

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The 7 Marketing Tools That I Can’t Live Without

Single Grain

Today I'm going to be talking about my favorite marketing tools. But you have to set it up right. Here are the insights that I've learned: Whenever you pop up a blog content, I don't care what country you're targeting – U.S., You can see what the click-through rate is on the search result pages.