Martech

OCTOBER 23, 2023

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’”

Mobile Search 74

Mobile Search Machine Learning Advertising Manufacturing 74

VideoWeek

AUGUST 4, 2023

The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads. “Performance improvements include an increase in click-through rate, an increase in return on ad spend, and a decrease in cost per impression,” the company said. .

Media 52

Media Ad Tech Retail Agency 52

Single Grain

FEBRUARY 17, 2020

The company invited six different Instagram influencers and a handful of fans to tour their manufacturing facilities. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks. Get A Free Consultation.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

Single Grain

OCTOBER 20, 2020

You can include interactive elements in your email, such as embedding videos, polls, charts, games and more to drive better open rates and engagement. Campaign Monitor reports that: Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%.

ROI 145

ROI Conversion Rate Conversion Marketing 145