Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Conversion

Single Grain

AUGUST 4, 2025

Companies implementing AI marketing strategies are seeing 10-20% higher ROI compared to those relying solely on conventional approaches. Key Takeaways AI marketing optimization delivers 10-20% higher ROI compared to traditional methods, with companies achieving 1.4× The numbers don’t lie. higher returns on invested capital and 1.5×

Marketing

Single Grain

AUGUST 4, 2025

Click-through rate rose 85% year-over-year, cost-per-click fell 33%, and overall website traffic grew 2.6x, giving the team clear, data-backed KPIs for campaign success. Programmatic ROI and Attribution Frameworks Programmatic advertising presents unique measurement challenges due to its automated, real-time nature.

Agency

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Demand generation metrics: Prioritize demand generation metrics that translate into revenue at a predictable rate. .” The full report can be found here.

Machine Learning

Single Grain

AUGUST 2, 2025

The challenge isn’t just tracking clicks and impressions anymore. When you’re targeting enterprise accounts with 6-8 decision makers, a single LinkedIn ad impression might influence a procurement manager who never converts directly but champions your solution internally.

Conversion

Single Grain

AUGUST 9, 2025

Account-based marketing has become the cornerstone of B2B growth strategies, with 87% of marketers reporting higher ROI compared to traditional lead generation methods. ROI, 60% CTR improvements, 25% sales-cycle reduction, 85% account engagement, and 90% annual client retention. ABM tool , resulted in an 8.69% engagement rate.

Agency

illumin

NOVEMBER 26, 2024

Cost-Effective Through RTB, advertisers only pay for the impressions that are deemed valuable, based on the targeted audience’s likelihood to convert. Ad Auction and RTB : When a user loads a webpage with available ad space, the DSP enters an auction to bid on the impression. Learn more about illumin’s solutions here.

Demand Side Platform

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI

Single Grain

AUGUST 9, 2025

We assessed each provider across five critical dimensions that directly impact campaign ROI and business growth. Strategic Expertise & Methodology: We examined each agency’s approach to campaign strategy, from initial audits through ongoing optimization. Disruptive Advertising.

Agency

Single Grain

JULY 1, 2025

Industry benchmarks from 2024 reveal consistently superior performance across key metrics: Metric Conversation Ads Traditional LinkedIn Ads Email Marketing Open Rate 57% N/A 15-25% Click-Through Rate 3% 0.44% 2-3% Cost Per Lead $98 $201 Varies However, the real story unfolds when examining real-world ROI data.

Conversion

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. This results in higher conversion rates and a stronger return on investment for B2B marketers.

Advertising

illumin

NOVEMBER 26, 2024

Cost-Effective Through RTB, advertisers only pay for the impressions that are deemed valuable, based on the targeted audience’s likelihood to convert. Ad Auction and RTB : When a user loads a webpage with available ad space, the DSP enters an auction to bid on the impression. Learn more about illumin’s solutions here.

Demand Side Platform

Basis

AUGUST 11, 2025

This algorithmic promotion can inflate impression volumes far beyond what that content would naturally earn based on user preference, making it difficult for advertisers to gauge authentic audience interest. It distorts performance metrics by inflating impressions and engagement on content that may not reflect authentic user demand.

Advertising

Single Grain

JULY 27, 2025

The platform’s unique ability to deliver click-through rates of 2-3.5% Impactable – Best for Enterprise Multichannel ABM Impactable has established itself as a leader in enterprise LinkedIn ABM through their sophisticated multichannel approach and AI-powered optimization tools.

Retargeting

Martech

JUNE 2, 2025

Your data scientists build impressive models nobody uses, while your marketers ask for features nobody can build. Many marketing leaders face additional ROI challenges, as productivity improvements don’t automatically translate to cost savings or revenue growth without organizational restructuring.

Click Through Rate

Single Grain

JULY 30, 2025

CFOs receive ROI-focused messaging while CTOs see technical implementation benefits. The key is implementing closed-loop reporting that tracks accounts from initial ad impression through deal closure.” standing out for its combination of advanced personalization features, enterprise scalability, and proven ROI tracking.

Machine Learning

Single Grain

JULY 30, 2025

Demandbase – Best for Enterprise-Scale Account Intelligence Demandbase brings sophisticated account intelligence to LinkedIn ABM creative testing, with proven results including a 234% higher click-through rate when integrating AI with LinkedIn ABM campaigns.

ROI

Single Grain

AUGUST 2, 2025

According to the LinkedIn Ads Benchmarks Report 2025 , LinkedIn Ads deliver a 113% return on ad spend (ROAS) for B2B campaigns —one of the few channels showing positive ROI at scale. Their founder-led LinkedIn presence was paired with ABM campaigns, creating a unified narrative that sales could reference in every conversation.

Marketing

Single Grain

JULY 31, 2025

Even more impressive, visitors from large language models stayed 30% longer than Google visitors, indicating higher engagement and purchase intent. For example, instead of optimizing for “content marketing ROI,” GEO content addresses “How do you measure content marketing ROI?” While 64% of U.S.

SEO

Martech

SEPTEMBER 19, 2024

Here are the four initial calculators we created and links: The Lead Gen Calculator is designed to help SaaS marketers simulate the ROI of lead generation campaigns by calculating costs, conversions and potential revenue. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback.

Conversion Rate

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media

Single Grain

JULY 31, 2025

Within just two months, the pilot campaign earned 150 AI-engine clicks, 12 AI-overview snippet placements, and achieved an impressive 8% lead-to-demo conversion rate. While both strategies aim to increase visibility, they operate in fundamentally different environments with different success metrics.

SEO

Single Grain

APRIL 20, 2025

Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. Focus on improving your Google Ads cost-per-click (CPC) by leveraging long-tail keywords, implementing negative keywords, and scheduling ads strategically. Attempt to increase click-through rates.”

Marketing

Single Grain

JULY 10, 2025

They reveal not just who visited your pricing page, but who downloaded your ROI calculator, spent eight minutes watching your demo video, and shared content with their CFO. ” – Sales Director, Fortune 500 Technology Company Perhaps most impressive was SugarCRM’s use of buyer pods for SDR outreach.

Click Through Rate

Single Grain

JULY 30, 2025

Industry research shows that brands implementing automated creative testing tools for their LinkedIn campaigns saw an average 18% increase in advertising ROI in 2024, while AI adoption among marketers has skyrocketed from 35% to 74% in just one year. Need help choosing the right partner?

A/B Testing

Single Grain

JULY 29, 2025

We evaluated GEO marketing benefits using these core criteria: Primary Evaluation Factors: Conversion rate impact, customer acquisition cost reduction, attribution accuracy, scalability across business sizes, integration capabilities with existing marketing stacks, and compliance with privacy regulations.

Geo targeting

Marketing Dive

JULY 7, 2025

The framework includes baseline metrics like impression count, click-through rate, average number of interactions per user and redemption rates that advertisers should expect for their gaming campaigns, as well as nice-to-have metrics such as brand recall, visual tracking, neurological evaluations and footfall.

Cookies

Single Grain

JULY 28, 2025

Proven Results and ROI Tracking: Documented case studies showing featured snippet acquisitions, voice search improvements, and AI visibility metrics. Best For: SaaS companies seeking data-driven AEO strategies with clear ROI measurement and ongoing optimization testing.

SEO

Single Grain

JULY 30, 2025

The results were substantial: within 90 days, Local Pack impressions increased by 31% and calls from Google Business Profiles jumped 19%. Perhaps most impressive is the David-versus-Goliath success story of a boutique outdoor gear store competing against national chains.

SEO

Martech

MAY 16, 2025

If, after several days or a reasonable sample of impressions, you see CPA climbing, CTR dropping and no improvements despite creative or targeting tweaks, its time to pause, cut or rethink the campaign. CTR (click-through rate) : Are your ads grabbing attention and driving action? Dont panic-adjust too quickly.

Retargeting

Single Grain

APRIL 14, 2025

While personalized LinkedIn ads can drive impressive click-through rates, without equally personalized landing pages, those valuable clicks often fail to convert into meaningful business opportunities. In the world of Account-Based Marketing (ABM), the landing page is where potential conversions live or die.

Conversion Rate

Single Grain

JULY 28, 2025

of click-through rates in 2025. As AI-powered search transforms how users access information, specialized agencies are emerging to help brands capture “position zero” through enhanced snippets, voice search optimization, and AI-generated content visibility.

SEO

Single Grain

JULY 28, 2025

We evaluated each provider’s team expertise in AI-driven optimization, service comprehensiveness across answer engines, proven ability to deliver measurable ROI, client satisfaction and retention rates, pricing transparency and value proposition, and documented case studies with verifiable outcomes.

SEO

Single Grain

JULY 4, 2025

Consumer preference drives SEO advantage as 66% of global consumers prefer sustainable brands, leading to improved click-through rates and engagement signals that positively influence search rankings. Measuring Success and ROI Green hosting SEO delivers measurable results across environmental and commercial metrics.

SEO

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time. The post 10 Account-Based Marketing Best Practices for Maximizing ROI appeared first on Single Grain.

ROI

Single Grain

JULY 28, 2025

This comprehensive analysis evaluates 12 leading schema-focused SEO agencies based on their technical expertise, AI-powered solutions, proven ROI, and ability to future-proof your search visibility. ROI Tracking Capabilities: Demand agencies that integrate schema implementation with comprehensive analytics and conversion tracking.

SEO

Single Grain

APRIL 30, 2025

The results were impressive: 31% increase in organic traffic within four months 60% reduction in keyword research time , freeing up resources for strategic activities 90% of on-page technical issues resolved , boosting click-through rates by 22% The key takeaway?

SEO