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How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Work With Us What Is Programmatic Advertising?

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There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Ad Beat

Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. increase from 2016) and their market valuation was projected to be US$98.2

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Click here to download it for free right now! Get A Free Consultation. 1) SEO A/B Split Testing.

Marketing 111
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Click here to download it for free right now!

Marketing 108
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Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Digiday

TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. What’s more, Americans have been adopting ad-supported streaming services at a faster rate than purely subscription-based options: The number of U.S.