Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. GDPR, CCPA), is limiting marketers ability to target audiences with precision. Several dynamics are driving this shift in perception: 1.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 29, 2025

Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations.

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. In the case of web push, the recipient will see the message immediately.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Their first-ever live stream saw a conversion rate of 5%, higher than average website conversions.

Marketing 126

Marketing First-Party Cookies SEO Audience 126