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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Several dynamics are driving this shift in perception: 1. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

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Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Example 4: Maximizing “I-Want-to-Buy” Moments Brand: Consumer electronics retailer. higher engagement with intent-optimized content.

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What Ending the De Minimis Rule Means for E-commerce Ads

Single Grain

This seemingly arcane trade rule became the foundation for companies like Temu and Shein to offer incredibly low prices on everything from $5 dresses to $8 electronics. Optimize for efficiency: Focus on improving conversion rates and click-through rates rather than simply cutting budgets.

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Innovations in Search and Social Advertising

Basis

Product categories available to search include home goods, electronics, apparel, and grocery store items. EXPERT POV: The verdict is still out as to what these AI Overviews mean for clicks and click-through rates. Im eager to see how Google chooses to monetize these results, knowing that its on the roadmap.

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Zero-Party Data Methods That Boost Personalization by 217%

Single Grain

This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x higher conversion rate for quiz participants 2.

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Calix Marketing Cloud Launches in the U.K. So Altnets Can Leverage Experience Insights to Excite Subscribers with Relevant Services and Drive Double-Digit Revenue Growth

Martech Series

As a result, the cooperative achieved a 375 percent higher click-through rate on the ads, while decreasing their cost per click by 66 percent. In the U.S., Nex-Tech ran an acquisition campaign that used Facebook to reach potential high-value subscribers with profiles that match their current high-value subscribers.

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Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Martech Series

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops.

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