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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Several dynamics are driving this shift in perception: 1. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media 59
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Calix Marketing Cloud Launches in the U.K. So Altnets Can Leverage Experience Insights to Excite Subscribers with Relevant Services and Drive Double-Digit Revenue Growth

Martech Series

As a result, the cooperative achieved a 375 percent higher click-through rate on the ads, while decreasing their cost per click by 66 percent. In the U.S., Nex-Tech ran an acquisition campaign that used Facebook to reach potential high-value subscribers with profiles that match their current high-value subscribers.

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Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Martech Series

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops.

CPC 98
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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

For example, a customer might buy electronic products like a TV once every five years, but they will buy clothing like new t-shirts once a month. 1) Click-Through Rate (CTR). Measure the click-through rate. Learn More: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate.

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Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Example 4: Maximizing “I-Want-to-Buy” Moments Brand: Consumer electronics retailer. higher engagement with intent-optimized content.

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Zero-Party Data Methods That Boost Personalization by 217%

Single Grain

This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x higher conversion rate for quiz participants 2.

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6 Things You Need To Know About Retail Media and E-Commerce

InMobi

4) Video Influences Shoppers Throughout the Purchase Cycle Most marketers are no strangers to the power of video — studies have shown that video improves the online shopping experience , better educates shoppers on a product , and that video ads have higher click-through-rates than display advertisements.

Retail 52