Click Through Rate and Electronics

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Several dynamics are driving this shift in perception: 1. Performance Analytics: Measuring not just rankings and traffic, but user intent fulfillment and conversion behavior.

Media

Media SEO Marketing Healthcare

Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Example 4: Maximizing “I-Want-to-Buy” Moments Brand: Consumer electronics retailer. higher engagement with intent-optimized content.

Conversion Rate

Conversion Rate Conversion A/B Testing Click Through Rate

What Ending the De Minimis Rule Means for E-commerce Ads

Single Grain

APRIL 19, 2025

This seemingly arcane trade rule became the foundation for companies like Temu and Shein to offer incredibly low prices on everything from $5 dresses to $8 electronics. Optimize for efficiency: Focus on improving conversion rates and click-through rates rather than simply cutting budgets.

Shipping

Shipping Click Through Rate Retail Electronics

Innovations in Search and Social Advertising

Basis

FEBRUARY 28, 2025

Product categories available to search include home goods, electronics, apparel, and grocery store items. EXPERT POV: The verdict is still out as to what these AI Overviews mean for clicks and click-through rates. Im eager to see how Google chooses to monetize these results, knowing that its on the roadmap.

Social Advertising

Social Advertising Advertising Conversion Media

Zero-Party Data Methods That Boost Personalization by 217%

Single Grain

APRIL 29, 2025

This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x higher conversion rate for quiz participants 2.

Conversion Rate

Conversion Rate Click Through Rate Conversion Cookies

Calix Marketing Cloud Launches in the U.K. So Altnets Can Leverage Experience Insights to Excite Subscribers with Relevant Services and Drive Double-Digit Revenue Growth

Martech Series

FEBRUARY 16, 2023

As a result, the cooperative achieved a 375 percent higher click-through rate on the ads, while decreasing their cost per click by 66 percent. In the U.S., Nex-Tech ran an acquisition campaign that used Facebook to reach potential high-value subscribers with profiles that match their current high-value subscribers.

Marketing

Marketing Click Through Rate Communications Electronics

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Martech Series

JANUARY 31, 2023

CTR and CPC Rates Across Social Platforms Most industries saw a decrease in click-through rates (CTR) across social platforms over the past year with the services, electronics, and banking sectors experiencing the biggest drops.

CPC

CPC Marketing Click Through Rate Electronics

9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

OCTOBER 28, 2019

For example, a customer might buy electronic products like a TV once every five years, but they will buy clothing like new t-shirts once a month. 1) Click-Through Rate (CTR). Measure the click-through rate. Learn More: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate.

Conversion Rate

Conversion Rate Conversion CPC Click Through Rate

6 Things You Need To Know About Retail Media and E-Commerce

InMobi

JANUARY 21, 2022

4) Video Influences Shoppers Throughout the Purchase Cycle Most marketers are no strangers to the power of video — studies have shown that video improves the online shopping experience , better educates shoppers on a product , and that video ads have higher click-through-rates than display advertisements.

Retail

Retail Media Click Through Rate Video Ads

Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Reach : The number of unique viewers exposed to the ad. hovering, expanding).

Advertising

Advertising Demand Side Platform Ad Exchange Impressions

Best PPC Bidding Strategies for Beginners

Single Grain

AUGUST 10, 2023

Enhanced Cost Per Click (ECPC) ECPC combines manual bidding with automated Google AdWords bid adjustments to maximize conversions. For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy.

CPC

CPC Viewability CPM Impressions

5 Advanced Monetization Strategies for Online Publishers

Oko

JULY 12, 2024

By analyzing key metrics such as click-through rates (CTR), cost-per-click (CPC), and revenue per thousand impressions (RPM), publishers can refine their ad placements and formats to maximize earnings. It’s like a garden: you’ve got to fertilize and water what you want to keep, and make sure to pull the weeds.

Affiliates

Affiliates Pop-Up Ad Exchange Audience

10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

JUNE 5, 2023

ASUS, one of the top electronics brands, reduced their cost per add-to-cart by 30% with their Facebook and Instagram reel advertisements featuring the world’s first digital model, Shudu. Besides bringing an innovative touch to your paid ads campaign, collaboration for ads with AI is cost-effective.

Advertising

Advertising A/B Testing Geo targeting Conversion

RevContent Vs Taboola: Which is the best bet?

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more! How much does it cost to advertise on RevContent?

CPC

CPC CPM Native Advertising CPA

There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Ad Beat

JULY 26, 2019

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. According to Yahoo!

Conversion

Conversion Click Through Rate Advertising Communications

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.

Marketing

Marketing SEO Conversion Audience

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

NOVEMBER 28, 2023

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Their first-ever live stream saw a conversion rate of 5%, higher than average website conversions.

Marketing

Marketing First-Party Cookies SEO Audience

Programmatic Advertising: What Is It & How Does It Work?

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. In short, display is the “what,” and programmatic is the “how.”

Advertising

Advertising Demand Side Platform Ad Exchange Impressions

AdTech Trends

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Tactics to Dominate Micro-Moments and Capture Customer Intent

Trending Sources

What Ending the De Minimis Rule Means for E-commerce Ads

Innovations in Search and Social Advertising

Zero-Party Data Methods That Boost Personalization by 217%

Calix Marketing Cloud Launches in the U.K. So Altnets Can Leverage Experience Insights to Excite Subscribers with Relevant Services and Drive Double-Digit Revenue Growth

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

9 Mission-Critical Lead Generation Metrics You Need To Track

6 Things You Need To Know About Retail Media and E-Commerce

Programmatic Advertising: What Is It and How Does It Work?

Best PPC Bidding Strategies for Beginners

5 Advanced Monetization Strategies for Online Publishers

10 Best Facebook Advertising Strategies to Drive More Revenue

RevContent Vs Taboola: Which is the best bet?

There’s new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

42 Digital Marketing Trends You Can’t Ignore in 2020

23 Digital Marketing Trends You Can’t Ignore in 2024

Programmatic Advertising: What Is It & How Does It Work?

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