Single Grain

MAY 12, 2025

TikTok has evolved far beyond its early reputation as a dance video platform. It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. more authentic than brand-created content and driving higher engagement rates. engagement rate for campaigns with macro-influencers.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

NOVEMBER 14, 2023

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. These ads help you get in front of your target market before they start searching for your solution.

Ad network 98

Ad network Conversion CPC CPM 98

Brid.tv

DECEMBER 2, 2022

Interstitial display ads have a higher level of engagement than regular banners. Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Single Grain

APRIL 23, 2025

There are many ways to do this, but dynamic video ads can engage accounts and deliver personalized messages that resonate with your audience. This article explores how dynamic video ads are revolutionizing ABM messaging and driving unprecedented engagement. Average view time: up to 80% completion rate.

Video Ads 52

Video Ads Conversion Rate Conversion ROI 52

Single Grain

MAY 12, 2025

Balance Organic and Paid Approaches The most effective Reddit marketing combines organic community participation with paid promotion. Foundation Inc. reports that 40% of Fortune 100 companies now incorporate Reddit in their marketing strategies, recognizing this balanced approach yields the best results.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. adults spend 62 minutes per day watching digital videos.

Video Ads 52

Video Ads Advertising Viewability ROI 52

illumin

APRIL 16, 2025

Check out our case study where we increased a clients click-through rate and conversions for their social media campaign through our open web to social integration: Be mindful of current trends in audience behaviors Be mindful of any current trends that may impact audience behaviors as well.

Education 77

Education Advertising Marketing Audience 77

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Single Grain

AUGUST 13, 2019

Types of Amazon Ads. We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. As with Sponsored Products, Sponsored Brand Ads are charged a cost per click, so you only pay when someone clicks on your ad.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Continuously feed conversion data back into your AI systems.

ROI 52

ROI CPA Marketing Conversion Rate 52

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Monetize More

JANUARY 26, 2023

You don’t have a podcast or youtube channel to utilize Audio ads but do you have video inventory on your website right? Google’s got Audio demand to compete in your Video Inventory. Most publishers only monetize their video inventory with Display or Video ads, but steer away from audio ads since they don’t know much about it.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

InMobi

OCTOBER 7, 2021

Especially, mobile videos have witnessed 65% growth in ad spends across SEA in the last year thereby providing a highly engaging ad experience. Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. million unique users The video completion rate was 1.5

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. click-through rate (compared to just 3.9%

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Doing this in real time provides valuable insights into which touchpoints drive the most conversions. As a result, youll find it easier to create more compelling video ads that maximize engagement rates.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

AdvertiseMint

JANUARY 8, 2024

Step 3: Understand Key Metrics Facebook Ads Manager provides several metrics to help you assess your ad performance. Some Facebook ad metrics to focus on include: Click-through rate: The percentage of people who clicked on your ad after seeing it. Which one had a higher click-through rate?

A/B Testing 52

A/B Testing Click Through Rate Conversion Rate CPC 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Single Grain

SEPTEMBER 13, 2019

For example, you can take your top blog post and turn it into an explainer video, like this one from Mint : Video marketing revenue statistics: Marketers who use video grow revenue 49% faster than non-video users. Video marketing revenue is expected to keep growing by 14.6%

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

DECEMBER 24, 2019

Another advantage is that, because conversions happen right on the platform, it’s much easier to measure performance. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

Spoton Digital Media

AUGUST 21, 2024

For example, connected TV (CTV) advertising and video ads are expected to make up a significant portion of campaign ad spend. You may want to opt out of these ad streams in the weeks before the election. Also, some platforms, like X, are known for hosting politically driven ads and controversial conversations.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

InMobi

OCTOBER 3, 2016

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

AdvertiseMint

AUGUST 13, 2023

Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok. So, you will need to invest in videos. Expensive Ads: A minimum daily budget of $50 and $20 per ad group is required to run ads on TikTok.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Click-Through Rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. What kinds of KPIs do mobile advertisers prioritize?

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

AdvertiseMint

JULY 3, 2023

It is a way to help you find the best price per conversion. Formula: (Total cost / Total impressions) * 1,000 Billing: By impression Best for Purchases, conversions, lead generation, follows, and app installs. Additionally, certain ads have lower production costs and reach a smaller audience, resulting in lower prices.

CPC 59

CPC CPM Click Through Rate Impressions 59

AdvertiseMint

OCTOBER 30, 2023

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. The calculation of the View Through Rate (VTR) is straightforward and provides a quantitative measure of video ad engagement.

Click Through Rate 40

Click Through Rate Video Ads Impressions Conversion Rate 40

MNTN

APRIL 9, 2024

This article explores view-through vs. click-through attribution, including key differences and when to use each method. View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

AUGUST 26, 2016

It's fast becoming one of the most popular advertising channels among marketers due to: Higher engagement: Data from DG Media Mind shows the average click-through-rate (CTR) for in-stream video ads was 1.11 percent -- much higher than mobile banner ads with a CTR of 0.88

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Single Grain

MAY 18, 2023

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Ad Wisey

MAY 13, 2022

Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Adwisely isn’t just a blog—we’re a team of experts who can run efficient ads for your online store. Level up your ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Monetize More

MAY 8, 2023

With Discovery Ads, reaching a whole lot of customers across Google’s feeds to achieve your performance goals in Google Ads is within grasp. When do we use Discovery Ads? When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits.

Audience 52

Audience A/B Testing Click Through Rate CPA 52