Ad Monsters

APRIL 26, 2024

In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today. Both click-through rates (CTR) and cost-per-click (CPC) saw no change in numbers in March post-vote compared to the period before. Here is what they had to say.

Ad Tech 91

Ad Tech Audience Click Through Rate Entertainment 91

Ad Monsters

MAY 22, 2024

Publishers can escape the trap of declining CPMs and user disengagement by reducing ad clutter and focusing on high-attention advertising that mirrors the successful, non-interruptive ad experiences of broadcast TV and gaming apps, according to Greg Wester of Digital Turbine. They won’t see click-through rates or conversions.

Click Through Rate 92

Click Through Rate Ad Ops Media Advertising 92

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? When you serve tailored messaging to laser-targeted segments, you grab attention and drive conversions. Monitor your analytics and tweak your RLSA strategy over time for better conversions! Use UTM parameters to track conversions from remarketing clicks.

Conversion 52

Conversion ROI Audience Cookies 52

Single Grain

AUGUST 28, 2023

Work With Us The Evolution of Engagement Rates Remember the good ol’ days when Facebook posts boasted a click-through rate of 10%? Back then, a 15% engagement rate was considered the gold standard, and we reveled in the organic engagement that came our way. We’ll talk about all of it here. Is it annoying?

Click Through Rate 52

Click Through Rate Marketing Audience Media 52

Digiday

APRIL 26, 2023

To do that, brands and agencies consider a range of metrics, everything from watch time to impressions to click-through rates. Among the brands and agencies Digiday surveyed, watch time/view duration/average completion rate was the No. “It’s something we watch closely,” she said.

Impressions 52

Impressions Ad Targeting Audience Agency 52

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9%

Advertising 100

Advertising Mobile Ads Banner Rich Media 100