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Assess Funnel-Stage Strategies to Maximize Marketing Spend

Adtaxi

Which channels consistently deliver better leads or conversions, and which ones never quite work out? But although acquiring customers often costs more than retaining them, devoting budget to top-of-funnel awareness tactics can lead to greater bottom-of-funnel conversions in the long run. Challenge: citing strengths and weaknesses.

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Journey advertising: What is it and how it works- the ultimate guide

illumin

The route includes understanding how they found the website or platform, their shopping habits, and their behavior patterns along the conversion process. Advertisers can think beyond conversions to the point of recurring revenue and retention. Tracking and targeting abilities improve greatly with journey advertising.

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What Is a Sales Funnel and How Does It Work?

MNTN

A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions. But by visualizing the sales funnel and its stages, your task of maximizing conversions and inspecting each stage for “leaks” is that much easier.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

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Benefits of Running Advertising Campaigns Centered Around Programmatic Advertising KPIs

InMobi

For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Build campaigns for: General newsletters Announcements Promotions Welcome or onboarding series Nurturing drip series Post-purchase Cart abandonment Retargeting Reengagement Customer service Related: How To Use Emails to Convert Customers & Close Leads 4. To make email work more effectively, use a mix of campaigns.

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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. One founder believed their website perfectly captured the brand’s ethos and conversion sequences.