Assess Funnel-Stage Strategies to Maximize Marketing Spend
Adtaxi
APRIL 7, 2022
Which channels consistently deliver better leads or conversions, and which ones never quite work out? But although acquiring customers often costs more than retaining them, devoting budget to top-of-funnel awareness tactics can lead to greater bottom-of-funnel conversions in the long run. Challenge: citing strengths and weaknesses.
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