Single Grain

SEPTEMBER 5, 2019

Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Before we dive into the details, let’s start from the bottom and discuss exactly what Facebook retargeting is. Get A Free Consultation. What Is Facebook Retargeting?

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

NOVEMBER 17, 2020

I see a lot of people recommending this as an advertising strategy, but think about the people who tend to spend time in those groups. In an interview with LinkedIn, Brian Jones , global head of advertising performance for DWA, explains that “DWA’s marketing goals are much more about targeting a finite audience.” Click-Through Rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. In this article, we’ll walk you through the 6 steps required to create your own successful SaaS content strategy, including all the tactics, methods and tools you’ll need.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

FEBRUARY 23, 2024

However, the journey from a click to a customer involves more than just attracting visitors. Your PPC landing page serves as the pivotal moment where potential customers decide whether to engage further with your brand or click away. Well-designed landing pages can significantly increase conversion rates.

Conversion Rate 52

Conversion Rate A/B Testing Conversion Pop-Up 52

Single Grain

NOVEMBER 14, 2023

For instance, the average CPC in Google Ads across all industries is between $1-3 for search and $1 for display: However, some industries can be much higher, with consumer and legal services in particular costing an average of $6+ per click. The tracking pixel also gathers data about what type of person is most likely to convert.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 27, 2019

The thing is, a lot of people are still unsure of cold emailing because: They're afraid their emails might be dumped into the spam folder. What Does the Research Say about Email Marketing? I’ll kick this off with a templated outline they tend to follow and explain why they do those things. This is all about their business.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

JULY 19, 2019

Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. 4) Chatbots.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. The campaign saw a 65% click-through rate and a 33.6%

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. 4) Conversational Marketing.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

There are a few things you can do to increase the chances of Google Bard listing your brand in its responses: Create quality and useful content for users. Bard is trained on a massive dataset of text and code, including a lot of information about brands and businesses. Yes, we’re speaking of AI.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126