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MarTech Interview with Nikki (Cassidy) Stone, Executive Vice President, Managing Director at Zenith

Martech Series

A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends.

MarTech 86
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The marketing ROI problem has its roots in marketing culture

Martech

The right metrics Martech is an asset, but also a distraction from ROI measurement. Most marketing KPIs and related technology have an underdeveloped view of ROI the solution may not lie in more martech. The post The marketing ROI problem has its roots in marketing culture appeared first on MarTech.

ROI 114
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MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen

Martech Series

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. As a child, I was particularly interested in engineering and building bridges, but once high school hit, I became increasingly drawn toward branding and communications.

MarTech 84
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How True Classic uses post-purchase experiences to increase revenue

Martech

It’s all part of a virtuous cycle that begins with better, more accurate communications. Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. and the in-order rate is up 22.5%.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Success criteria: Measure the reactivation rate of lapsed customers. Get MarTech!

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Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility

Martech

Through email, you can construct captivating, valuable and personalized communications – at scale. The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates.

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!