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Charting The Rise of M-Commerce

InMobi

The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. Between 2013 and 2017, m-commerce sales grew by a whopping 276%. My, how times have changed!

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How Mobile is Used In The Modern Shopping Journey [Infographic]

InMobi

VIEW INFOGRAPHIC Mobile plays a central role in how consumers today find out about new products, compare items and buy goods. Here’s a brief overview of the most common ways mobile devices are helping shoppers today. A third of all time spent on media is devoted to mobile. Where do consumers notice mobile ads? 3) Less time waiting in lines.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

Top Stories Montana Bans TikTok The US state of Montana this week became the first US state to pass a law completely banning residents from having TikTok on their personal devices. But Montana’s complete ban of the app is a first. TikTok responded by saying the ban is an infringement of Montanans’ First Amendment rights.

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The WIR: Ofcom Considers Allowing Longer TV Ad Breaks, FCC Commissioner Calls for TikTok Ban, and Amazon Wins Champions League Rights

VideoWeek

Ofcom Considers Allowing Longer Ad Breaks on Linear TV. The UK’s communications regulator Ofcom is considering reworking broadcast rules to allow longer and more frequent ad breaks on linear TV. Public broadcasting channels are currently limited to seven minutes of ads per hour of TV, while private channels may show up to nine minutes of ads.

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The WIR: Mail Metro Media Launches Vertical Video Offering, Ofcom Adds Digital Requirements to BBC Licence, and DAZN Launches a Linear Broadcast Channel

VideoWeek

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. We have ambitious, long-term and strategic plans for the UK market.”

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