Adweek

AUGUST 23, 2022

Audio company Audacy, the firm behind podcasts like Crooked Media's Mother Country Radicals and HBO Max's The Official Hacks Podcast, is working with audio intelligence company Sounder--to give podcast advertisers access to the latter's brand safety solution, which is powered by Sounder's Audio Data Cloud.

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Adweek

JANUARY 9, 2023

It's hard to pinpoint exactly when the perennial problem of brand safety entered a new, more parlous phase. Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the morning of Feb. But one incident last year crystalized how difficult marketers and media buyers.

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Adweek

JUNE 20, 2023

Twitter is taking advertiser concerns about brand safety more seriously.

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Exchange Wire

APRIL 12, 2024

DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to [.]

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Adweek

OCTOBER 31, 2022

Zefr said Monday that its brand safety and suitability reporting product is generally available for campaign measurement on YouTube in North America, with full mapping to the Global Alliance for Responsible Media framework.

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Ad Monsters

APRIL 3, 2024

Yet, Revolt dishes out a playbook on how a major brand safety concern should not ruin your business’s revenue, credibility, and reputation. Of course, a brand’s success does not outweigh the serious nature of these allegations. Revolt and the larger media industry have concerns galore.

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Adweek

JULY 12, 2022

TikTok introduced a new brand safety and suitability solution Tuesday, the TikTok Inventory Filter, available in 25 countries and more than 15 languages and aimed at giving advertisers more control over the content that appears next to their in-feed ads on the application's For You page.

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Exchange Wire

FEBRUARY 5, 2024

Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [.]

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Exchange Wire

APRIL 16, 2024

Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [.]

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AdExchanger

DECEMBER 19, 2022

Brand safety’s detrimental impact on diverse, equitable and inclusive media goals is a question of automation gone wrong, ham-fisted implementation and industry leaders choosing the easy route, writes Charles Cantu, The post Brand Safety Is Blocking Black-Owned Media appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 13, 2023

The post How Brands Can Learn To Stop Worrying About Brand Safety And Love The News appeared first on AdExchanger. Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.

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AdExchanger

DECEMBER 1, 2022

Brand safety has a hypocrisy problem. A show with violence – like “Criminal Minds,” the police procedural about serial killers – can attract big brand advertiser dollars. Continue reading » The post The Big Story: The Hypocrisy Of Brand Safety appeared first on AdExchanger. Meanwhile, news stories.

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AdExchanger

APRIL 10, 2023

Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities. The post Publishers, You Can Put An End To Brand Safety Metric Mania appeared first on AdExchanger.

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AdExchanger

NOVEMBER 12, 2023

But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […] The post I’ll Start Dieting … Never; Why Brand Safety Is A Danger To The News appeared first on AdExchanger.

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AdExchanger

NOVEMBER 22, 2022

Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum. The post Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions? appeared first on AdExchanger.

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Digiday

NOVEMBER 15, 2023

Media layoffs are back, dragging the never-ending drama of brand safety with them. This déjà vu has hit hard for many media execs, particularly those connected to Jezebel.

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MNTN

FEBRUARY 5, 2024

Whether users are talking about a certain football game attendee, sharing too much with a beloved Sesame Street character, or debating the issues of the platform itself, brand safety challenges seem both pervasive and inevitable. Thanks to CTV’s digital DNA, you don’t have to give up performance in order to achieve brand safety.

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AdExchanger

NOVEMBER 22, 2022

Continue reading » The post Can We Stop It With The Brand Safety Double Standard Already? Editorial opinion byAllison SchiffManaging EditorAdExchangerJudge me if you will, but my go-to binge program on streaming over the past year has been “Criminal Minds,” a show about serial killers and. appeared first on AdExchanger.

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AdExchanger

MARCH 1, 2023

Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory. The post How The Arena Group Lowered Its Brand Safety Block Rate For Direct Sales appeared first on AdExchanger.

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Ad Monsters

FEBRUARY 16, 2023

During her keynote, “ How Podcasting Is Transforming Brand Safety For Everyone ,” she will share learnings for building brand safety and brand suitability solutions for the emerging world of podcast advertising. And that starts with having a brand-level strategy for brand safety and suitability.

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Ad Monsters

FEBRUARY 11, 2023

In ad tech, the glass ceiling for Black talent is shattering thanks to the work of people like Louis Jones, CMO at Brand Safety Institute. After taking a slight break in his career, Jones now focuses on regulating brand safety and pushing forward DEI efforts in the ad tech industry. Advertising was his third career.

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Ad Tech Media Audience Retail 105

AdExchanger

JULY 14, 2023

Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's ad network. The post IAS Is Plugging Brand Safety And Suitability Measurement For Google Video Partners Inventory appeared first on AdExchanger.

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Martech Series

OCTOBER 28, 2022

Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Brand safety is a top advertiser priority. In 2020, Premion earned the TAG Certified Against Fraud Seal.

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Digiday

SEPTEMBER 7, 2023

Broadcasting company SiriusXM on Thursday introduced a brand safety and suitability verification offering for podcast advertisers and agencies. Reporting will be available mid-campaign so users can optimize it in real time, and post-campaign analysis will include brand suitability and contextual insights.

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Digiday

NOVEMBER 20, 2023

The platform recently opted out of independent auditing by Ernst & Young for its Media Rating Council (MRC) brand safety credentials. X hadn’t engaged in the formal audit process for content level brand safety after its pre-assessment process, which was completed and reviewed in early 2023.

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Digiday

NOVEMBER 28, 2023

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?” Researchers behind the report , which was published earlier today (Nov.

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AdExchanger

MAY 16, 2023

Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as The post It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety appeared first on AdExchanger.

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VideoWeek

MAY 16, 2023

Meta has rolled out tools to give advertisers better controls over where their ads appear on Facebook and Instagram, in efforts to assuage brand safety concerns among digital marketers. “If you are really able to clearly define what is that un-brand-safe content, then why aren’t you taking it off? .”

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Martech

JANUARY 24, 2022

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. Zefr offers similar brand safety capabilities for advertisers on Facebook , as well as on YouTube. Canada, U.K.

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Exchange Wire

DECEMBER 12, 2023

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [.]

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Media 59

VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason.

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Ad Tech Daily

MARCH 6, 2023

Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement (..)

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Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Brand risks on CTV. Safety and suitability on all screens. Advertisers are following the audience.

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AdExchanger

DECEMBER 11, 2022

The post Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues appeared first on AdExchanger. Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their.

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Basis

AUGUST 16, 2023

One of the main opponents that comes to mind: the dizzying and ceaseless swarm of brand safety threats, including hate speech, misinformation, and disinformation. Round 1: The Feud As advertisers know well, brand safety is no joke: the consequences of your ad running next to the wrong kind of content are pretty terrifying.

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Adweek

JUNE 20, 2022

The last time the festival was held in person, the Global Alliance for Responsible Media (GARM) was launched, a first-of-its-kind collaboration between brands, media agencies, platforms and industry associations to focus on the singular goal.

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Basis

NOVEMBER 23, 2022

Brand safety is, unsurprisingly, increasingly top-of-mind for advertisers everywhere, but it’s of particular importance to programmatic advertisers. Let’s take a quick look some of the ways digital marketers can protect their brands and avoid controversy: What Digital Advertisers Can Do to Avoid Controversy. Case in point?

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