Single Grain
JUNE 16, 2025
Cookieless retargeting strategies come with both challenges and opportunities. While traditional pixel-based tracking loses effectiveness, innovative approaches are proving even more powerful for brands willing to adapt. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.
illumin
MAY 9, 2024
Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?
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Martech
APRIL 3, 2025
These methods can isolate brand campaign effects on traffic, conversions and downstream performance efficiency. Brand lift studies remain a core tool for capturing shifts in awareness, consideration and intent. In another example, a global brand used brand lift and share of search to validate awareness gains from a CTV campaign.
Martech
JUNE 28, 2024
For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.
Basis
APRIL 25, 2024
But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.
MNTN
MAY 24, 2022
Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. At the brand awareness stage, you can use this opportunity to promote new collections that tie into Father’s Day verticals, and ‘higher-touch’ messaging instead of going in for the hard sell.
Martech
APRIL 4, 2024
“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.
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