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How to balance ROAS, brand safety and suitability in social media advertising

Martech

The impact of brand safety on ROAS is profound. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. For instance, up to 67% of consumers are less likely to purchase from a brand whose ad appears next to inappropriate or offensive content, per a DoubleVerify study.

Media 129
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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Performance metrics Conversion rate. Click-through rate (CTR).

ROI 52
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CTV Ad Playbook: High-Converting Streaming Campaigns

Single Grain

These include: Incremental lift analysis : Compare conversion rates between exposed and control audiences to measure the actual impact of CTV campaigns. Conversion tracking : Utilize QR codes, vanity URLs, and post-view attribution to connect CTV exposure to website visits, app downloads, and purchases.

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How to Build Cookieless Retargeting Strategies That Work

Single Grain

The Protected Audience API categorizes users based on their browsing behavior and utilizes on-device auctions to select ads, with some implementations achieving an 18% increase in conversion rates compared to traditional cookie-based methods. Brand lift studies: Measuring impact on brand awareness and consideration.

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Looking at augmented reality (AR) in advertising

illumin

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates.

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How to build a hyper-precise audience-first ad campaign

Martech

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 117
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LinkedIn introduces CTV ads for B2B campaigns

Martech

“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.