InMobi

JULY 13, 2016

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The shift from desktop to mobile has advertisers following suit, and they are not looking back. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

OCTOBER 10, 2012

Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. This has casted range of opportunities for CPG companies to leverage mobile to grow their brands. Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Mobile phones have elevated from a means to communicate into the channel of choice for information source.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. This post was expanded and updated with new digital marketing trends as of July 2019. Get A Free Consultation. 1) Artificial Intelligence. Or at least the world’s simpler jobs.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. This post was expanded and updated with new digital marketing trends as of July 2019. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. .

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. And why wouldn’t they be? Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145