Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

AdvertiseMint

AUGUST 13, 2023

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. So, you will need to invest in videos.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

MobileAds

JANUARY 20, 2021

So, publishers should not push an interstitial ad in the middle of a game. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. In-App video advertising has been steadily gaining traction. The engagement rate is high.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Let’s consider a simple banner ad, for example. And, this is largely why video ads are becoming increasingly effective. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

MAY 18, 2023

This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions. Instagram also offers specific features that benefit fashion companies, such as shopping ads. They appear in users’ feeds like regular posts, boosting brand awareness.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Average CTRs of in-app video ads are 7.5X Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. When asked to name one type of video content they’d like more of from businesses: 39% of people cited explainer videos. 20% wanted to see more entertaining ‘viral’ style videos. 12% would like to see product demo videos.

Marketing 112

Marketing SEO Conversion Rate Banner 112