InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

MNTN

FEBRUARY 6, 2024

Your ads will now start appearing on the OTT platform(s) to your target audience. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Any brand with a website or online presence to drive traffic is a suitable candidate.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

AUGUST 13, 2019

Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns.

Video Ads 110

Video Ads Conversion CPC Banner 110

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 An advertiser is a brand or company (e.g.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. The campaign saw a 65% click-through rate and a 33.6%

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. The campaign saw a 65% click-through rate and a 33.6%

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

APRIL 26, 2023

If implemented by streaming services, adopted by advertisers and supported by demand-side platforms, this fix could thread the needle between maximizing ad revenue and minimizing ad exposures. To do that, brands and agencies consider a range of metrics, everything from watch time to impressions to click-through rates.

Impressions 59

Impressions Ad Targeting Audience Agency 59

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. The campaign generated a 65% click-through rate and a 33.6%

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.” The campaign generated a 65% click-through rate and a 33.6%

Marketing 126

Marketing First-Party Cookies SEO Cookies 126