AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Getting inside their heads is super important for your digital marketing plan. Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 This is an increase of 34.9% year-over-year. In 2023, US DOOH spending is forecast to grow by another 15.8%.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Basis

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. “While we’ve driven a lot of page views, we’re not driving as many conversions as we forecasted. Time crunch.

Media 54

Media Advertising Cookies Impressions 54

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. The efficacy of [a social] platform as a conversion driving tool is often divorced from Wall Street’s numbers.”.

Brand Lift 76

Brand Lift Brand Awareness Media Agency 76

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 In recent years, influencer market has become increasingly popular as a means of reaching consumers. Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels.

Marketing 81

Marketing Audience Media Entertainment 81

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Does advertising on Reddit makes sense for all brands?

Advertising 64

Advertising Audience A/B Testing Brand Lift 64

Single Grain

NOVEMBER 15, 2019

12 Important Facebook Features Every Marketer Needs To Take Advantage Of. Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. As with most kinds of marketing, requiring an extra click will reduce your reach considerably.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97