Smart-Hub

DECEMBER 22, 2023

Therefore, in order to stay at the forefront of technological progress, it is better to follow the development of AdTech continuously. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. AdTech Ecosystem: What is it and Who is it For?

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NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

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InMobi

DECEMBER 7, 2018

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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Advertising GDPR Ad Tech Media 52

Smart-Hub

OCTOBER 24, 2022

After all, the impermanence of the world has recently reached the point where we do not know what will happen the next day or the next hour and whether it can turn our whole life upside down, as it has happened several times in recent years. If everything else is equal, this should lead to a higher return on advertising investment (ROAS).

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VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Advertising spend totalled £12.52

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

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