Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

RevX

MAY 5, 2022

This article discusses advertisers’ need for transparency and the best ways to navigate the advertising ecosystem. Why do we need transparency in mobile advertising? The world of mobile programmatic moves quickly and has numerous moving parts. is assessed.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? No worries, because we have you covered here! Interested in learning more about the current state of mobile programmatic? With open exchanges or open marketplaces, available ad inventory (i.e.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Monetize More

DECEMBER 28, 2022

I’m sure you must have heard about the Display Luma. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. At the same time, one of the important features of programmatic is the ability to optimize ad campaigns in real time across multiple parameters.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digital Turbine

JUNE 6, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention?

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Ad Colony

JUNE 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. Are they, or aren’t they paying attention? Report Highlights.

Viewability 75

Viewability Video Ads Audience Mobile Ads 75