Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. In most cases, Prebid is used for such integrations. Today we are going to review what is Prebid technology and how it is used in your marketplace for partner integration. What is Prebid, Prebid.js

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Header Bidding Ad Exchange Ad Tech Impressions 40

Smart-Hub

FEBRUARY 16, 2024

In this guide, we have header bidding explained, so keep reading to discover all the details. An ad exchange, instead, receives the requests about the available inventory. Select either Prebid or Prebid.js Learn more about SmartHub and its features here ! But what exactly does this model imply?

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Smart-Hub

OCTOBER 15, 2023

Get a Consultation For Free Contact us White-Label: Meaning and 5 Business Benefits Talking about the white label meaning in business, first of all, let us clarify the definition of white label technology. You can feel safe with such a platform, as all tech maintenance responsibility falls to the white label company.

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Ad Exchange Ad Tech Non-Profit ROI 52

Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. Hence, it became vital for publishers and advertisers to learn about it. What About Publishers? So, let’s dive in. What Is Protected Audience API?

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Smart-Hub

JANUARY 13, 2023

Indeed, it is more than just a ready-made solution — this is a range of valuable benefits for your business that you did not even know about. You may feel safe with such a platform, as all tech maintenance responsibility falls to the White Label partner. This means that all types of connections speak the same language.

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Automatad Inc.

NOVEMBER 9, 2023

This blog gives answers to all this. Unified auction, also called single auction, is an advanced header bidding technology that makes all demand sources (SSPs, DSPs, ad exchanges, etc.) It consolidates all demand sources, including direct deals and programmatic demand, into a single auction. What Is Unified Auction?

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