PubMatic
MAY 15, 2025
Native, in particular, is the primary ad type for e-commerce and social advertisers – two verticals now expanding their media strategies beyond closed platforms. saw a 10% increase in banner eCPM after implementing OpenWrap SDK , demonstrating how higher-quality demand sources can directly improve monetization performance.
Basis
FEBRUARY 28, 2025
Erik Chellberg | VP, Social Media Investment TikTok Adds New Safety Resources for Safer Internet Day [:03] THE NEWS: In conjunction with Safer Internet Day, TikTok introduced a new Digital Safety and Privacy Guide to inform users about how to enhance their security and privacy in the app. Sign up for the Basis Scout newsletter.
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Martech
JULY 18, 2025
Source: X Customer care X is the top social media platform for seeking customer care. Source: Sprout Social Advertising Potential ad reach: 586 million users. X is the only major social platform to allow cannabis advertising. 53% of users reach out to brands for care-related issues. Average ad cost: $0.26 – $1.50
Adtelligent
JULY 19, 2022
Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface.
Single Grain
MARCH 3, 2023
There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.
VideoWeek
JUNE 12, 2024
Not just social IAB broadly divides the market into display, search, and classifieds and directories. Video sits within the ‘display’ category, as does social media spending (some of which is video), as well as banner ads, native ads, integrated content, and audio advertising. percent, reaching €11.6
Banner Flow
DECEMBER 7, 2016
Social advertising will continue to be huge, but only on the right networks. Spend on marketing through social media continues to rise by huge amounts each year. Contrast this with advertising on Facebook, where spend is increasing massively and brands are having real success, and it’s easy to see what the trend is for 2017.
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