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Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? How do you make native ads work for SaaS?

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Programmatic social advertisements use this data to decide who will see their ads, the ad format, frequency caps, etc and this information helps advertisers optimize their ad spend.