Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. “You guys did me proud.” I just don’t know which half.” Data imputation.

Marketing 109

Marketing A/B Testing Machine Learning Finance 109

VideoWeek

OCTOBER 21, 2022

“Bloomberg will use this data to inform its machine learning models that will predict the population of users on the site that are likely to be in a certain group, e.g. C-suites or tech decision makers. Videos will be 6-30 seconds in length, and paired with a clickable banner. ” Meta Shutters Instant Articles.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

JANUARY 13, 2023

The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. The business seeks to overcome its advertiser boycott with a banner on its website urging brands to “reconsider GB News”, after IKEA and Kopparberg pulled out in 2021.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Finances Online ) Mobile advertising accounts for 64% of digital ad spending in the US.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. Over the last five years marketers have increased use of NLP, mainly in the form of chatbots, while keeping use of data-driven personalization steady, according to Digiday+ Research.

Marketing 59

Marketing Retail Ad Targeting Conversion 59