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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Finances Online ) Mobile advertising accounts for 64% of digital ad spending in the US.

Advertising 52
Advertising Finance CPC Brand Awareness 52
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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. Over the last five years marketers have increased use of NLP, mainly in the form of chatbots, while keeping use of data-driven personalization steady, according to Digiday+ Research.

Marketing 64
Marketing Retail Ad Targeting Conversion 64
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