Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

MARCH 3, 2024

As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads. Thanks to the cord-cutting trend, ad dollars were already flowing from linear television into streaming.

Cookies 91

Cookies Marketing Banner Display Advertising 91

Kevel

MARCH 23, 2022

Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads. And then for display, advertisers have a ton of targeting options too: demographics, search history, interests, and more. This versatility enables advertisers to test different ad units to see what works for them.

Banner 52

Banner Audience Video Ads Brand Awareness 52

Monetize More

OCTOBER 4, 2022

Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. These don’t require an external video player, so they can be placed into a user’s feed as a banner would be.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. We’ve all seen those blocky, boring banners that blend into the background. The solution lies in understanding what makes a great display ad “clickable.” Brita seeks to change that.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

VideoWeek

JUNE 17, 2022

GroupM’s forecast, unveiled in this week’s ‘This Year Next Year’ forecast, projects that the advertising industry as a whole will grow by 8.4 Publicis Groupe Launches Retail Media Platform CitrusAd, powered by Epsilon. percent this year (excluding the effects of US political ad spending). Read the full story on VideoWeek.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52