Martech
JANUARY 30, 2024
We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” You have to great brand investments that are consistent, that are resonant.
MNTN
SEPTEMBER 17, 2022
If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. Via CTV advertising, you can track key metrics like cost per acquisition (CPA) and conversion rates.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Basis
MAY 16, 2023
In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Whether it’s awareness, consideration, or conversion, measured by CPM, CPC, or CPA, knowing your campaign objective and its associated KPI will guide your tactical choices.
MNTN
SEPTEMBER 16, 2022
If you’re a decision maker in the advertising efforts for a higher education institution, promotional tools like university websites or college fairs can only go so far when appealing to ideal customers, aka students. In order to stand out among the crowd (there are currently ~4000 colleges and universities in the U.S.),
Lemonads
JUNE 3, 2020
You can either choose to be paid per sale (CPS), per action taken (CPA). Choose the right CPA network When it comes to choosing the right CPA network for you as a digital nomad, it can be confusing. The big matter here is the more people engage with you, the most likely they will convert into a potential buyer.
Lemonads
JUNE 5, 2020
Offers and Verticals There are many different CPA offers out there and not all of them are created equal. While researching CPA offers, you have to make sure that the industry is compatible with the ad formats you want to use. Likewise, the vertical and product you choose to promote will also impact the performance of your ad.
MNTN
FEBRUARY 6, 2024
Banner ads : These are small ads that appear at the bottom or top of the screen during the content. 50% lower CPA with MNTN Performance TV Retargeting: A leading non-profit education institution has been an ongoing customer of ours, and usually relied on our retargeting solutions to drive enrollments and student applications.
Expert insights. Personalized for you.
120 
Let's personalize your content