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IAB finalizes retail media networks standards for in-store

Martech

Printed/static: Printed ads that are hanging signs, end caps, POP displays, banners, on shelves (“shelf blades”), floor graphics or on shopping carts or featured tables. It also defines different sales measurement approaches like sales lift and incremental sales and brand lift. New customers.

Retail 111
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Looking at augmented reality (AR) in advertising

illumin

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. billion USD by 2025.

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Can attention really drive campaign success?

Martech

The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time. However, while attention is important, it’s not the whole picture.

Audience 123
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Why the in-game advertising boom is no longer a sure thing

Digiday

. “I think there’s this huge confusion for a lot of brands of what in-game is, because some people will talk about in-game and they’re referring purely to running a display banner inside this, you know, soccer game on mobile,” said Mike Murphy O’Reilly, head of business development for the gaming and esports website Dexerto.

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Attention Retention and the Fight Against Ad Fatigue

illumin

Call it what you want: ad fatigue, creative fatigue, banner blindness. Visible measures and Nielsen research across 188 video creatives shows that brand equity highly correlates to audience attention with video. Seen in the chart to the right, brand lift nearly doubles when video ads extend beyond two minutes.

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Media Buying Briefing: Court Avenue’s Kenny Tomlin explains how the network will grow in a recession

Digiday

Attention metrics firm Adelaide will use Disqo’s Brand Lift and Outcomes Lift ad measurement products to enhance its AU metric. In personnel moves: Dentsu International promoted Deva Bronson to executive vp, global lead of brand assurance, expanding her U.S.

Media 75
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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? Michael Sweeney: How are most in-game ads bought and sold (excluding traditional banner ads inside mobile gaming apps)? What impact do you think the IAB’s new measurement guidelines will have on ad spend?