Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdvertiseMint

OCTOBER 19, 2023

Search Engine Advertising We all turn to search engines like Google when we need to know something or find something online. Tapping into paid search advertising is a prime way to get your business in front of people actively looking for what you sell. Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Clearcode

MARCH 23, 2023

Typically, you can associate this with ads on a retailer’s website, mobile app, and marketplace, but other examples include CTV, audio services, DOOH, and email list. It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. The number of online video viewers is expected to reach 3.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Kevel

MARCH 23, 2022

This article highlights how each of the aforementioned ad platforms master most or all of these vertices, providing insights as you launch your own ad business to compete with them. Google makes it easy to spend at scale via traditional banner display and their “pay-per-click” search ads.

Banner 52

Banner Audience Video Ads Brand Awareness 52