Best Mobile Ad Formats for Display Advertising Campaigns
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. High conversions. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. On overall ad spending for interstitial is high. Pros of Interstitial Ads.
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