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Creative Showcase: Johnson & Johnson

Digital Turbine

With brand research revealing that 3 out of 4 mothers check everything BUT the ingredients of their baby products, the campaign’s main objective was to educate young parents on the importance of understanding the ingredients that are in baby products. The impact was crucial, especially when the brand was surrounded in controversy.

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What Is a Sales Funnel and How Does It Work?

MNTN

MQLs are potential customers who have interacted with your brand in some capacity, perhaps by clicking on a banner ad or reading some of your materials. Nurture Leads Through Email It’s up to you to create an ongoing relationship with your leads through content that’s funny, appealing, and shareable.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. all at one place, and then use this data to communicate with them in a more personalized and relevant way. In the U.S., In the U.S.,

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What Is a Conversion Funnel? Ecommerce Funnel Explained

MNTN

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Create a Post-Purchase Sequence A post-purchase sequence (or flow) involves the emails and communication you engage in with your customers after they’ve made a purchase. Are you spending too much to get one sale?

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How Does In-App Advertising Work?

InMobi

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. These formats can be good for awareness, but not always for interactivity.

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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates.