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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. The campaign reached 650,000 new prospects, resulted in 3.6

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Paid Search, Connected TV, and Auto-Optimization

MNTN

There is no jeopardy here that we would walk away from paid search or even pare down what we’re doing there, but when we’re looking for opportunities for growth, we’re just not really seeing that on paid search right now. And just generally speaking, search broadly is going through a lot of volatility.”.

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6 Proven Advertising Strategies for Online Success

Single Grain

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

They offer many products, such as Gmail and YouTube, making this a flexible advertising platform. With text, display, and video advertising, businesses can create compelling ads and target their audience. This ensures that you get attention from your audience, no matter where they are in their customer journey.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.