Audience GDPR MarTech Retargeting 
Clearcode
JANUARY 26, 2023
They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Table of Contents What Are Third-Party Cookies?
Martech
MARCH 15, 2022
Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.
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Martech
NOVEMBER 24, 2021
Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Understanding of the context of your audience and how to meet them where they are will be the next competitive advantage.” The post Build trust, gain sales appeared first on MarTech.
Ad Ops Hero
MARCH 25, 2023
Templates for identifying audiences and targeting. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360). It also enables the right message to be served at the right time to the right audience. Rotation of ads.
Clearcode
MARCH 15, 2023
Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. Why Is Zero-Party Data Important?
Single Grain
JUNE 25, 2021
Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. However, as with all after-the-fact legislation, GDPR is based on the technology at the time.
Clearcode
MAY 10, 2023
I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.
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