InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

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Banner Video Ads Fill rate Audience 59

Digital Turbine

NOVEMBER 21, 2023

Publishers are able to collect more feedback from a broader and more diverse audience, which they might not get in a local setting. What are some key nuances to note when going global, and going after audiences in the rest of the world? What can manga and content publishers do to source the right ads for their audiences?

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InMobi

OCTOBER 19, 2021

This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos. InMobi and VieON successfully delivered a seamless user experience with innovative and non-intrusive, instream pre-roll and mid-roll video ad formats.

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Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

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Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. Playwire (formerly Intergi).

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Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. So how do these platforms actually work?

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Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. The box section covers video signals, which we’ll discuss in the immediate section. Buyers value video inventory that is….

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Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. It has also provided users with more choice over how they consume video content.

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Automatad Inc.

NOVEMBER 16, 2023

Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process. Moreover, billing, tracking impressions, and reporting have also been taken care of by GAM. You can also set visibility to selected or all buyers and see impression estimates in the GAM. What Is Programmatic Direct Deal?

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Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

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Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. This way, optimizing fill rates becomes easier.

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InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

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Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Supports iOS, Android, Unity, and more.

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Brid.tv

DECEMBER 21, 2022

Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. Ad Targeting Options. The better an ad performs, the higher the ad yield.

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

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Brid.tv

MARCH 30, 2023

These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options. Preferred Deals — Advertisers are not obliged to purchase the ad inventory. For instance, advertisers usually commit to a certain number of impressions. and served to their target audience.

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Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. Google Ad Manager 360. Marketplace.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. click on them); otherwise, they’ll simply ignore them.

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Header Bidding Fill rate Ad Server Audience 79

Brid.tv

MARCH 23, 2023

A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Too many ads on your website can cause ad fatigue and lessen user engagement. With less traffic, you’ll receive fewer ad impressions. Optimizing SEO is also a great way to draw in new audiences.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

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Brid.tv

NOVEMBER 25, 2022

Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. Start Monetizing.

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Brid.tv

OCTOBER 24, 2022

publishers use header bidding to increase video ad revenue. That’s why having access to header bidding analytics is essential to maximizing ad yield. Knowing which videos users engage with the most can help publishers understand what their audience wants to watch and plan future campaigns. Fill Rates.

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VideoWeek

APRIL 27, 2023

While we’re seeing a fair amount of innovation and inventiveness with the advertising experience on connected TV services, media companies and ad tech businesses spend a lot of time trying to recreate aspects of the ad experience which audiences are used to from traditional linear TV.

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InMobi

FEBRUARY 22, 2022

Video advertising is a win-win-win for retailers, brands and consumers, and in this scenario, we all win (name the reference). Video ads help retailers and brands by compressing the purchase funnel and combining awareness with product education and inspiration, followed by a clear path to purchase the featured item.

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InMobi

SEPTEMBER 14, 2021

In 2021, around 60% of all placed ads were banner ads, with the remaining 40% being other formats like interstitial ads, native ads and video ads. Why do banner ads remain so popular? Compared to other ad formats, banners don’t interrupt the user experience very much for app users.

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Header Bidding Fill rate Banner Ad Exchange 52

Smart-Hub

JANUARY 4, 2023

The essence of this model is that vendor partners take turns offering advertising impressions, gradually lowering the price threshold until the impression sells out. VAST is a template for displaying video ads. However, on our platform, you can use it for serving audio ads as well.

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Clearcode

MARCH 21, 2023

Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. How Does an Ad Network Work?

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InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? This means less potential revenue per ad placed. Can They Help Expand Your Audience Network?

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Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

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Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? How Are OTT Ads Inserted?

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Brid.tv

SEPTEMBER 26, 2022

hide ] What Is a Display Ad Network? What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. also specializes in ad-based monetization of video content.

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