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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

Difficulty in Targeting the Right Audience Another common problem is the difficulty in targeting the right audience. Greater Adoption in Various Industries: More industries, including healthcare, real estate, and retail, will adopt geofencing to enhance their marketing strategies and improve customer engagement.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Precise Targeting — Good audience targeting ensures better campaign results.

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Eight Performance Marketing Channels You Need to Use

MNTN

Performance marketing is a leaner and more efficient way to reach your goals, and the following types of performance marketing all aim to break through the clutter and reach your target audience: 1. Programmatic Display Advertising. Native Advertising. Content Marketing. Search Engine Optimization (SEO).

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Extending The Momentum of Your Newly Launched App

InMobi

It has seen that users who see a rating in the ad tend to click on the ad more than on ads that do not have a rating Target wisely Over targeting is usually the cause for limiting the full potential of advertising. While you make sure that you reach the right audience, remember that this stage is about generating awareness.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Finding and monetizing an audience willing to pay for access to content can also be a challenge.

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events. Parents with young kids? Property buyers? Or all three?

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.